Tag Archives: americans for prosperity

Getting it Right Online

roimageIt’s that time again, kittens.

Today, I’ll be joining conservative activists from all over the country for Americans For Prosperity Foundation’s 2 day digital strategy blitzkrieg. In addition to attending amazing panels, I’ll be conducting interviews with the nation’s top conservatives, and providing live coverage from both RightOnline and the Defending the American Dream Summit live on (the MIGHTY) FTR Radio.

In 2008, digital outreach was big. In 2012, it was a gamechanger. It’s time for the Right to not just catch up with the online efforts of progressives, but to leave them choking on our dust. It’s time for the GOP to divorce itself from its dusty reputation and embrace this wonderful world of technology and 24/7 engagement. We can talk until we’re blue in the face about our message, our values, and our plans to return America to prosperity, but it won’t make a damn bit of difference if we’re still relying on a strategy that struggles to implement hashtags.

That’s where AFP and RightOnline comes in. This weekend, the best digital and online strategists will be gathered together in one place for a single purpose–to teach you how to kick ass online and win. There are no moral victories during election season–there are winners and there are losers, and I intend to be among the winners. Sí, se freakin’ puede.

See you all in Orlando! #tweetwemuch!

Catch all of my updates here, as well as on Twitter, The College Conservative, and Rare.

As always, AFP has been incredibly generous to me. To the incredible AFP staff, I thank you for all of your hard work. To the amazing AFP donors, thank you so much for this opportunity to learn and grow with other conservative activists.

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Has President Obama earned your vote?

Americans for Prosperity rolled out their newest Expressed Advocacy ad on Tuesday:

I love this. I love its direct tone, and I love its decisive message: No. No, Barack Obama has not earned reelection in 2012.

AFP gets it, people. I’ve harped on this before, and I’ll harp on it again, because it bears repeating: elections are not about reaching a demographic, or a target base, or a specific slice of independent voters. Elections are about speaking to people, and that’s exactly why this ad hits home. The people in the ad aren’t actors; they’re very real, very brave voters who stopped “thinking” with their hearts and finally recognized that everything Barack Obama is selling is based 100% in emotion, rhetoric, and “the way it should be.” This sort of breakthrough is huge for 2012; this sort of breakthrough is what every conservative with a voice should be working day and night for.

This is the battle we can win.

DISCLOSE ALL THE THINGS: This ad run cost $7MM for a week, starting on August 15, and is not part of any individual field campaign. The ad will run in Florida, Virginia, North Carolina, Pennsylvania, Ohio, Wisconsin, Iowa, Minnesota, Colorado, Nevada, and New Mexico.